2024
No, SEO is not dead in 2024. It’s just different
Apr25
By Nadia Moore, head of marketing at Flow Communications Earlier this year, many search engine optimisation (SEO) specialists globally were of the opinion that traditional SEO practices were making an exit because of the rise of artificial intelligence (AI). Headlines read, “SEO Is Dead. Long Live AO” or “Is SEO
2023
18 things we’ve learnt about the marketing and communications industry
Dec08
Like all things in life, the marketing and communications industry is constantly evolving. Back in the days of ancient Greece, Heraclitus observed, “Change is the only constant.” Nothing’s changed since then. Our agency, Flow Communications, has just turned 18 years old, so we figured it’s the perfect time to reflect
2023
Seven sales tips to enhance your business
Jul20
By Roy Barford, head of business development at Flow Communications 1. Put relationships before everything else The lifetime value of each customer/potential customer you have is massive, when you consider what a multi-year relationship could bring in terms of revenue and referrals. This is, however, dependent on establishing and maintaining
2023
Will ChatGPT replace our jobs?
Apr19
By Richard Frank, CTO of Flow Communications Artificial intelligence (AI) chatbot system ChatGPT is generating poems, articles and songs, and is writing code and social media campaign ideas in mere seconds, setting the world alight with questions and concerns. Creative professionals are asking: are we in danger of losing our jobs
2023
5 Public Relation trends for 2023
Feb16
Public Relation trends, the buzzword for 2023 when it comes to communications, marketing and public pelation trends (PR) is artificial intelligence (AI) and it seems that everyone is talking about ChatGPT, its benefits and threats. This is just the tip of the iceberg in terms of AI tools already available online –
2023
Web3: a revolution – or a ‘marketing buzzword’?
Jan24
By Grant McMullin, technical team lead, Flow Communications The internet is an ever-evolving beast and we’re now into what is seen as its third major iteration: Web3. But what does this mean, and what impact will it have on our lives? Grant McMullin, the technical team lead at Flow Communications